Ana-Maria Baciu – Speaker at “Pharma Marketing Conference”
At the end of last week, JW Marriott Hotel hosted the third edition of “Pharma Marketing Conference”, organized by Evensys in collaboration with NNDKP.
Ana-Maria Baciu was a speaker at the session “Digital: usage of new media in the pharma industry. Adjustment, adaptation, integration”, which presented a series of opportunities that can change a classic campaign into a successful one: instruments, steps and methods that can be used to reach the public, the weight that a company place on the digital component in its strategy and how to measure its efficiency.
Ana-Maria spoke on the subject of “Advertising medicines (also) in digital media”, which covered the following matters:
- General matters on the advertising of medicines
- Advertising directed at professionals in the medical field
- Advertising directed at the public at large
- Misleading advertising
- Comparative advertising
- Online advertising
- Liability; sanctions