Ana-Maria Baciu – Speaker at “Pharma Marketing Conference”

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At the end of last week, JW Marriott Hotel hosted the third edition of “Pharma Marketing Conference”, organized by Evensys in collaboration with NNDKP.

Ana-Maria Baciu was a speaker at the session “Digital: usage of new media in the pharma industry. Adjustment, adaptation, integration”, which presented a series of opportunities that can change a classic campaign into a successful one: instruments, steps and methods that can be used to reach the public, the weight that a company place on the digital component in its strategy and how to measure its efficiency.

Ana-Maria spoke on the subject of “Advertising medicines (also) in digital media”, which covered the following matters:

  • General matters on the advertising of medicines
  • Advertising directed at professionals in the medical field
  • Advertising directed at the public at large
  • Misleading advertising
  • Comparative advertising
  • Online advertising
  • Liability; sanctions

 

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