Expertise

Intellectual Property with specific focus on:

  • trademarks
  • design rights
  • copyright
  • patents
  • consumer protection
  • gaming
  • advertising

Representative Cases and Transactions

Consumer Protection

  • consumer protection matters on behalf of the Romanian subsidiary of a large German retailer
  • assistance to a Finnish IT and telecom company as well as to one of the top three companies on the Romanian beer market in connection with the review and clearance of labeling and advertising materials
  • ongoing assistance to an American company that develops, markets and sells nutrition, weight management and skin-care products globally by providing legal guidance in regulatory matters in relation to food supplements, clearance of labeling and advertising materials

Gaming

  • general gambling matters and advice for the world’s largest international online sports betting provider
  • assistance and representation of the the largest online gambling trade association in the world, representing most of the world’s largest licensed and stock market-listed remote gambling operators and software providers, during the drafting of the secondary legislation in gaming field, in close cooperation with the Romanian National Gambling Office and the representatives of all Romanian associations in the industry
  • assistance to various companies within one of the largest integrated conglomerates of the international gaming industry in connection with specific aspects related to gaming, but also to enforcement against infringement of the rights of the companies in the group by local third parties
  • advice to a foreign company for obtaining a legal opinion related to the lawfulness of providing call center support services in Romania for a foreign gaming operation

Advertising

  • ongoing advice to a leading global supermarket chain in relation to advertising aspects in the activity in retail of consumer goods
  • providing advice on advertising applying to specific sectors such as the gambling or spirits / tobacco industry
  • review terms and conditions, drafting and reviewing advertising and sponsorship agreements, advising on the use of online and social media as well as on comparative and misleading advertising

Intellectual Property

  • intellectual property matters in Romania and the European Union for one of the major investment firms on the Romanian market, especially in relation to administrative procedures for its trademarks portfolio
  • enforcement of intellectual property rights in Romania of a global manufacturer and retailer of premium jewelry and accessories
  • day-to-day assistance on intellectual property matters to one of the top three companies on the Romanian beer market
  • ongoing intellectual property assistance to clients in various industry sectors: one of the worldwide leading tobacco companies; the Romanian subsidiary of a large German retailer; one of the most well known global media companies in the world; one of major oral care multinational companies in relation to all aspects of trademark and design rights, including trademark and design infringement advice
  • ongoing intellectual property assistance to one of the largest integrated conglomerates of the international gaming industry

Accolades

The same client says of Baciu’s working with Oana Albu: “I think that they are very, very diligent, very quick and a proactive team”
(IP Stars, 2014)

Education

  • University of Bucharest Law School, Law Degree
  • University of Bucharest Law School, Master Degree in Business Law
  • Licensed trademark, design and patent attorney

Memberships and Affiliations

  • Bucharest Bar
  • Romanian National Chamber of Industrial Property Attorneys

Notable Contributions

  • regular contributor for Casino Inside, a monthly magazine addressing the gambling industry in Romania 
  • New legislation on gambling” (BizLawyer, January 2015)
  • Romania moves closer to ‘unblocking’ online gaming” (World Online Gambling Law Report, November 2014)
  • Gambling 2015 – Romania chapter” (ICLG, October 2014)
  • “Gaming Law – Romania chapter”, 2nd edition (Thomson Reuters, February 2014)
  • OHIM decides Lamborghini Opposition” (Managing Intellectual Property, June 2014)
  • Entrepreneur’s Guide for Contracts (Universul Juridic Publishing House, March 2013)
  • The domain name is not a prior right of industrial property” (The State Office for Inventions and Trademarks, February 2012)
  • speaker at “The Social Media Strategy Summit”, on “Industrial Property and Social Media” (2012)
  • speaker at “Management of Industrial Property Workshop”, on “Industrial Property and E-commerce” (2012)