Andreea Bende

Andreea Bende

Senior Intellectual Property Counselor
+40 21 201 1200
+40 754 236 424

Practice areas


Intellectual Property with specific focus on:

  • advice in all aspects of trademark and design rights
  • rights administration
  • intellectual property contentious matters
  • domain name disputes
  • administrative procedures before the National Customs Authorities
  • intellectual property transactional
  • copyright

Representative Cases and Transactions

  • corporate re-branding of a large company in the information technology / software development field, performed in more than 60 jurisdictions over three years, as well as on-going intellectual property assistance to the company
  • day-to-day assistance on intellectual property matters to one of the top three companies on the Romanian beer market
  • day-to-day assistance on intellectual property matters and especially trademarks to entities within Romania’s leading broadcasting group
  • prosecution of intellectual property rights of two entities belonging to one of the worldwide leading tobacco groups against unlawful use by various Romanian entities in Internet sales of liquids for electronic cigarettes
  • customs enforcement in Romania of the trademark rights of the group of companies responsible for the promotion of a prestigious auto racing world championship
  • intra-group transfer of undertaking related to medicinal products distribution between two important companies on the Romanian pharmaceutical market, which included the transfer of a large part of the trademark portfolio
  • internal restructuring of the trademark portfolio in Romania of one of the worldwide leading tobacco companies and day to day assistance in relation to  administrative and prosecution matters
  • trademark renewal and administration for a large company active in the oil and gas industry and the enforcement of its rights in Romania
  • administration and contentious matters involving trademark and designs matters in Romania for a major company in the automotive industry
  • on-going intellectual property assistance to a global multinational consumer goods company


  • Recommended by Managing Intellectual Property’s IP Stars (2015)

Andreea [Bende is an] accomplished professional, [she is] reliable and has a complete knowledge of the market, the system and the law.
(IP Stars, 2014)


  • Dimitrie Cantemir University Law School, Law Degree
  • Bucharest University of Economic Studies, Bachelor Degree in Finance, Insurance, Banking and Stock Exchange
  • Licensed European Trademark and Design Attorney

Memberships and Affiliations

  • Romanian National Chamber of Industrial Property Attorneys
  • INTA (The International Trademark Association)
  • ECTA (The European Communities Trade Mark Association)
  • AIPPI (The International Association for the Protection of Intellectual Property)

Notable contribution

  • “General Court: mere fact that goods are different makes it possible to rule out any likelihood of confusion” (World Trademark Review, October 2018)
  • “EU trademark court practice and performance: part four of an A-Z guide” (World Trademark Review, August 2018)
  • “General Court considers bad-faith claim where parties had previous business relationship” (World Trademark Review, June 2018)
  • “Protecting non – traditional marks” (Managing Intellectual Property, April 2018)
  • “Tough blow for Novartis: General Court confirms that mark representing transdermal patch is invalid” (World Trademark Review, February 2018)
  • “Most eagerly-awaited decision in GI case law” (World Trademark Review, 2017) (co-author)
  • “The importance of color in policolor” (World Trademark Review Daily, 2017) (co-author)
  • “Romania: Practical Information Regarding ccTLD (.RO) Domain Name Disputes” (CEE Legal Matters, 2017) (co-author)
  • “Relative grounds no longer examined ex officio by Trademark Office” (World Trademark Review, 2016)
  • “Romania: Likelihood of Confusion over Pro and Sport” (Managing Intellectual Property, 2015)
  • “General Court confirms that “mineral waters” are similar to “soft drinks colas” (World Trademark Review, 2015)
  • “Dell prevents registration of LEXDELL for certain goods and services” (World Trademark Review, 2015)
  •  “Granini’s Golden C trademark application rejected” (Managing Intellectual Property, 2015)
  • “Decision on trade marks and morality” (Managing Intellectual Property, 2014)
  • “Plain packaging of tobacco products” (Romanian Magazine for Intellectual Property Law, no. 3/2014)
  • No likelihood of confusion between unicorn head marks despite conceptual similarity” (WTR Daily, 2014)
  • Up in smoke: The future of cigarettes in Europe” (GC Grapevine, 2014)
  • The cigarettes of the future: changes on the tobacco market” (Wall-Street, 2014)
  • Debatable new approach to trademark examination” (Managing Intellectual Property, 2013)